Enhancing Lives Everyday
Premium doesn't mean expensive. It means purposeful.
Innovating with Care and Purpose
Every product we create blends mindful craftsmanship with purposeful innovation to elevate your daily routines.
Our Story
From real estate to FMCG, Pittie Consumer transformed in 2011. Led by Mr. Aditya Pittie, we build trusted experiences through brands like Shubhkart, Chakaachak, and Bodify.
What Guides Us
Innovating with Care and Purpose. We design products that bring wellness, intention and everyday ease to your life.
Deliver dependable consumer solutions with exceptional service and accessible pricing.
Be the most trusted name for consumer needs in India and beyond.
Our Brands
Three focused brands to serve daily life — rituals, homecare and personal care.
Shubhkart
Puja Essentials
Premium incense and wellness products crafted to bring purity, devotion, and intention to every ritual.
Tagline: Purity. Devotion. Intention.
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Chakachak
Cleaning Essentials
Powerful cleaning solutions that ensure sparkling, hygienic spaces with effortless cleaning.
Tagline: Clean made simple.
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Bodify
Personal Care
Nourishing personal care products for body, skin, and hair to rejuvenate and elevate your daily routine.
Tagline: Care that shows.
PartnerInnovations
Pittie Consumer invests in R&D to bring newer formulations, better packaging and manufacturing excellence. Our focus areas include product safety, fragrance development, and sustainable packaging.
R&D Excellence
Dedicated team working on formulations and consumer insights to create purposeful products that enhance everyday life.
Manufacturing
Modern manufacturing practices with rigorous quality control and safety standards at every step.
Career
We are growing — join us. Send your CV and interest to careers@pittieconsumer.com.
We hire across R&D, Sales, Marketing, Operations and Quality functions.
Sustainability
We prioritise sustainable sourcing and packaging. Initiatives include reduced plastic use, recyclable packaging options and working with suppliers to ensure ethical sourcing.
Leadership Team
Led by experienced industry professionals focused on product quality, innovation and distribution.
Mr. Aditya Pittie
Managing Director, Pittie Group.
Passionate entrepreneur with a keen eye for opportunities. Re-positioned EPIC TV and leads IN10 Media expansion. BSc in Business Management from King's College, London.
Mr. Rahul Bhatnagar
Vice President & Head – Human Resources.
Experienced HR professional with a background in talent acquisition and leadership in HR services. MBA in International Business.
Mr. Bipin Kanojia
Senior Vice President – Sales & Strategy.
Over 16 years in FMCG; leads sales & strategy for Shubhkart & Chakachak.
Mr. Jatin Agrawal
Vice President - Automation, Facilities, IT & Manufacturing.
16+ years across technology and manufacturing; leads process optimisation and safety.
Awards & Recognition
Recognized for excellence in business expansion, employer practices, and innovation leadership.
Business Expansion Excellence
Retailer Insights: Known for impactful in-store execution and strong retail partnerships.
Employer of Choice
Strategic Planning and people-first policies that create exceptional workplace culture.
Best FMCG Brand Award
Recognized for innovation and market leadership in the consumer goods sector.
